Last updated: April 18, 2022
This Policy explains how Novalink (referred to as “we” in this Policy) collects, stores, uses, or otherwise processes the personal data of end users of our Services as defined below (referred to as “you” in this Policy), and what rights you have if we are processing your personal data.
In this Policy, “Services” refers to our Games, Websites, and any related services or properties we control; “Games” refers to our games, applications, and other products, including Blockade game and many others; and “Websites” refers to websites and other online properties we control, including https://novalink.games and https://blockade3d.com. The expression “your data” is used when referring to personal data that relates to you as an identified or identifiable individual.
This Policy applies to all our Services, unless a separate Policy is supplied with a particular Game or other Service. Where a separate Policy is supplied, that Policy applies instead. In addition, our Services may link to or otherwise allow you to navigate to properties controlled by third parties. Please consider that this Policy does not apply to properties controlled by third parties and that the operators of those properties may collect and use your data following their own policies.
For a better experience, while using our Game, We may require you to provide us with certain personally identifiable information, including but not limited to Social Media Profile information. The information that We request will help us to perform our contract with you. We may process your data as necessary to:
Based on our legitimate interest to make our Services the best they can be, we may process your data to:
Based on our legitimate interest to make sure you have the best possible user experience in our Games, we may process your data to:
Based on our legitimate interest to make sure our Services are a fair and safe environment for all users or, where applicable, based on a related legal obligation, we may process your data to:
Based on our legitimate interest to promote our Services and to make sure we reach interested audiences, we (and our advertising partners acting on our behalf) may process your data to:
Based on our legitimate interest to provide you with relevant ads in our Games and to fund our Services so that we can keep providing them to you, we may process your data to:
Based on our legitimate interest to safeguard our operations, we may process your data to:
With your consent, we may process your data:
Finally, we may process your data as necessary to:
We do not use your data to make automated decisions which significantly affect you. By an “automated decision,” we mean a decision made by an information system without any human intervention.
Advertising funds our Services and enables us to make our Games available free of charge. In our Games, we show our own ads and also ads from third parties. We also advertise outside of our Services on third-party properties such as websites or applications. In both scenarios, we and our advertising partners typically use pseudonymous identifiers related to your device to select ads which are relevant to you, to measure the effectiveness of advertising, and other related purposes. Where allowed by applicable laws and regulations, by using the Services you consent to us sharing your data to our advertising partners (listed ) for interest-based advertising and other related purposes. You may manage your preferences in the settings of our Games or your device.
Mobile advertising relies on the use of certain online identifiers, in particular Advertising IDs but also IP addresses and other identifiers. An “Advertising ID” is an alphanumeric string of digits typically provided by a device or its operating system. It is consistent across applications installed on the device, even if those applications are from different publishers. The Advertising ID is known as the Identifier for Advertisers (“IDFA”) on iOS devices and Google Advertising Identifier (“GAID”) on Android devices.
Advertising IDs are used for interest-based advertising and other advertising related purposes as a means of establishing a pseudonymous identity which remains constant from one application or other property to another. You can control the extent to which your Advertising ID is used in this manner. Using the privacy settings on your device, you can typically reset and/or limit the use of your Advertising ID. For example, you can choose to not “allow apps to request to track” on iOS devices or to “opt out of interest-based ads” on Android devices. These settings are specific to each device, which means that you should set them to your desired state on each of your devices individually. Our Games may offer additional options to opt in to or out of advertising related uses of your data. Where available, these options are found in the game settings, and you may be prompted to select your preferences. It may take some time for your selection or any updated settings to take effect. Please consider that resetting or limiting the use of your Advertising ID will not stop you from seeing ads, but the ads you see may be less relevant to you.
For more information on mobile privacy settings, we encourage you to refer to resources such as the Network Advertising Initiative’s guide on mobile device opt outs (link). However, please consider that we do not maintain those resources and cannot guarantee their accuracy.
When you see ads in our Games, we may share your Advertising ID and IP address, along with information about the game and your device, with our advertising partners. Our advertising partners may also collect information directly from our Games through technologies such as software development kits (SDKs). In each case, they may use your data for a number of purposes, including to limit the number of times you see an ad or to personalize the ads you see to make them more relevant to you (for example, based on the past activity they have associated with your Advertising ID). For more information, please refer to the privacy policies of our advertising partners listed .
When you see our ads outside of our Services (for example, on third-party properties such as websites or applications), the ad network involved in delivering that ad to you may, based on information such as the past activity they have associated with your Advertising ID and data about user engagement with our Services, have determined that you may be interested in our Services. Ad networks may also use your data to:
In addition, ad networks may provide services where they use Advertising IDs or other identifiers to find users who are likely to be interested in our Services because their past activity or interests are similar to those of others known by the ad network to use our Services.
For both ads in our Games and our ads outside of our Services, Advertising IDs or other identifiers are also used for ad measurement, which involves the collection of metrics such as views, clicks, or installs generated by an ad. This measurement data may be directly or indirectly collected or received by multiple parties involved in ad delivery (including us and our advertising partners), for example through technologies such as conversion pixels inserted into ads. It is used for purposes such as to provide measurement services, to detect, investigate and prevent fraud or fraudulent behavior, or to settle payments between the parties involved in ad delivery.
A “cookie” is a small file your browser stores when told to do so by a website. Cookies can be set by either the website you visit (“first-party cookies”) or a third party involved in providing content, functionality, or services such as analytics or advertising for the website you visit (“third-party cookies”). Cookies are typically used to identify or “remember” your device, for example to enable functionality, facilitate audience measurement, improve performance, or store your preferences.
When you access and use our Services, we may collect information you submit to us or through the Services, for example when creating an account, sending messages in the Games, or contacting us for support. We may also automatically collect information about your use of the Services and the device you use to access the Services, including identifiers such as an Advertising ID. When you see our ads outside of our Services, we may collect information about your interactions with those ads. We may use the data we collect to infer other data, for example about your content preferences.
We may process the following data relating to you:
We do not expect or intend to collect or otherwise process any special categories of data relating to you. By special categories of data, we mean genetic, biometric or health information, information revealing racial or ethnic origin, sex life or sexual orientation, political opinions, religious or philosophical beliefs or trade union membership, or information about your criminal offences or convictions. Please do not provide this kind of information to us or use the Services to make it available to others.
Primarily, we collect data directly from you or your device when you use our Services. However, we may also receive data about you from other companies, for example third-party login providers if you choose to use them, companies that facilitate the purchases you make in our Games, or advertising partners involved in delivering our ads to you outside of the Services.
We may collect data relating to you from the following sources:
Providing data to us is not mandatory. However, we are unable to provide the Services, or some parts or features of the Services, without processing your data. If you use our Services, we will collect data relating to you for some or all of the purposes described in this Policy, depending on the Services you decide to use and your choices when using them. You have a number of options to limit or control the extent to which your data is processed. For example, you can choose to not connect your third-party accounts with our Games (or to utilize the privacy settings of those third-party services to control the extent to which your data is shared to us), to use options provided to you in our Games to manage your preferences regarding the use of your data for advertising purposes, to use your device settings to reset or control the use of your Advertising ID or to toggle features such as push notifications or location tracking, or disable some or all cookies from your browser settings. At the same time, please be aware that our Websites may not respond to “Do Not Track” signals in HTTP headers.
As we operate the Services globally, your data is likely to be transferred to and/or processed in countries other than your home country when you access or use our Services. Where allowed by applicable laws and regulations, you consent to the transfer of your data outside of your home country by using the Services. We routinely share data within the Novalink group and to our service providers and partners who we work with to provide the Services. By design, some information (such as your in-game alias or chat messages) may also be visible to other users of our Services. More rarely, we may need to share data when making changes to our corporate structure, when required by applicable law or regulation, or when necessary for our legal rights or someone’s vital interests.
We may share your data with third parties to achieve the purposes described in this Policy. This may include sharing data with the following types of recipients:
In addition, please consider that some information you submit or make available through the Services may be visible to other users of our Services. This typically applies to, for example, your public profile information in our Games (such as your in-game alias), your chat messages in our Games, and information used to provide social features such as clans or leaderboards. You should expect this kind of information to be publicly available and not submit or make available any information which you wish to remain private.
We may transfer your data outside of the Republic of Kazakstan (“RK”). For example, a number of servers we use for hosting data are located in the Russian Federation (“RF”), and some of our group companies or the service providers we use to provide the Services may be located outside of the RK and the RF. These countries may have data protection laws that differ from the laws of your home country. In these cases, we will provide appropriate safeguards to protect your personal data.
We will keep your data for as long as necessary to achieve the purpose(s) for which it was collected, including to provide you with the Services or to comply with any legal, accounting, or reporting requirements. We may periodically delete or de-identify inactive accounts or other data in our Games or other Services.
After the applicable retention period, we will either delete or de-identify your data or, if neither deletion or de-identification is possible (for example, due to data being stored on a backup server), isolate your data from further processing until deletion or de-identification is possible. We may continue to use data that is not identifiable to you (for example, aggregate data).
We have adopted measures to provide your data a level of security appropriate for the degree of risk involved with the processing activities described in this Policy. These measures are designed to protect your data against accidental or unlawful destruction, loss, or alteration as well as unauthorized disclosure or access. The specific measures we employ vary, but typically include, for example, encryption in transit, pseudonymization of identifying data where feasible, controls to limit access to services or systems that contain personal data, and maintaining procedures to handle any suspected security incidents. Please consider that, despite our efforts to secure your data, the internet is an inherently insecure environment and we cannot guarantee absolute security for your data.
You have a number of rights to your data under applicable laws and regulations. If we are processing your data, you may ask to use these rights. For example, you may ask to access your data, to request its deletion, or to withdraw consent where applicable. Please contact us at firstname.lastname@example.org to find options to use these rights.
If we are processing your data, you have the right to:
Where our processing of your data is based on your consent, you also have the right to withdraw your consent at any time. Please be aware that we may continue processing your data despite your withdrawal of consent, if we have a lawful basis for doing so.
To access your data in our Games or to request its deletion, please contact us at email@example.com.
To unsubscribe from our marketing communications, please use the unsubscribe link provided in the messages we send. The unsubscribe link is typically found at the end of the message.
To exercise any of your rights, you may also contact us at firstname.lastname@example.org. To fulfill requests submitted by email, we may need to confirm your identity to verify your right to make the request, which may involve requesting additional information from you. For example, we may ask you to provide sufficiently detailed information about the account to which the request relates to enable us to confirm that you are the account holder or acting on their behalf. While we will usually not do so, we reserve the right to charge you an appropriate fee for the exercise of your rights where permitted by applicable laws and regulations.
Our Terms of Service require you to represent that you are at least 13 years of age. We ask that you do not use our Services if you are under that age. This is because our Services are generally not directed to children but are intended for adults and designed primarily with adults in mind.
We typically do not know the age of an individual using our Services. However, there are circumstances in which we may ask you to confirm your age to us or your age may otherwise become known to us. If we discover that you are under 13 years old or do not meet a different age threshold we observe due to applicable regulatory or platform requirements, we may take steps to limit, suspend, or terminate your access to the Services. If your access to the Services is not suspended or terminated, we will limit the use of your personal data to what is necessary for the internal operation of our Services and other uses permitted by applicable laws and regulations and platform requirements. This may include removing access to certain parts or features of the Services.
We may update this Policy from time to time, for example due to changes in our operations or the legal obligations that apply to us. Updates will be made available here. We may also inform you of any changes by other means that are appropriate to the significance of the changes.